CTR Mission Statement
Earn the respect, confidence and loyalty of our customers. We want them to benefit from their association with us.
Provide our employees with the highest level of opportunity and challenge so that they may achieve their career, financial, and family security goals. Meet our obligations to our investors so that they will continue to share in the success and growth of this enterprise. Treat our suppliers, as we want our customers to treat us. Act as good citizens in our community. |
Our customers: The most important visitors on our premises. They are not dependent on us - we are dependent on them. They are not an outsider in our business, they are part of it. We are not doing them a favor by serving them - they are doing us a favor by giving us the opportunity to do so.
Satisfied customers are the most important assets of a business. Our mission is to understand their needs, values, fears, and goals. We must learn to see through their eyes. If we serve customers with creativity, compassion and competence - the competition may catch on...but they will never catch up. |